Lucy Aria's Blog: This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started

Saturday, 3 June 2017

This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether our jobs are what we signed up for – and what we can do about it. On the news front, we review the top U.S. media trends, including what may be in store for local newspapers, television, and Facebook. We also explore Edison Research’s new findings on Facebook’s smartphone domination, and some current opportunities in podcasting. Our rants and raves include last-click attribution and Walkers Crisps; then we wrap up with an example of the week from Williams Sonoma.

Download this week’s PNR: This Old Marketing podcast

Content Love From Our Sponsor: Brightcove (38:16)

Brightcove – The Science of Social Video: With eight in 10 consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity. Download your copy of The Science of Social Video to learn how to turn social video views into value.

Show details

(00:01): An advertising blast from the past: “Use Paper Mate pens”

(00:25): Robert muses on this week’s theme: What did you sign up for, and what will you sign up for next?

(05:00): Welcome to Episode 185: Recorded live on May 28, 2017 (Running time: 1:03:12)

(19:19): A bonus offer from our episode sponsor, VideoBlocks: VideoBlocks is an affordable, subscription-based stock media site that gives you unlimited access to premium stock footage. Its sister site, AudioBlocks, has a 100,000+ library of music tracks, sound effects, and loops to complement your videos.

VideoBlocks has one of the fastest-growing, largest stock video libraries, with over 3 million videos, After Effects templates, and motion backgrounds. This includes their contributor marketplace that gives 100% of the commission back to the artists and passes the savings on to you! This month, VideoBlocks is launching its latest collection: Creator to Creator. With more than 1,000 artistic and creative lifestyle clips to choose from, VideoBlocks is featuring videos and music from creators just like you for your next project. And don’t forget: Downloads are yours forever, even after your trial ends, and are 100% royalty free.

Sign up now for our two-for-one deal: You’ll get AudioBlocks for free when you sign up for your $149 VideoBlocks subscription today. That’s a $100 discount on unlimited downloads of both video and audio clips, available only to PNR listeners.

The PNR perspective on notable news and trends

(12:10): Top U.S. media trends content marketers should be keeping an eye on. (Source: theMediaBriefing)

(28:40): Research reveals new insights on social sharing in the mobile world. (Source: Edison Research)

Rants and raves

(41:03): Robert’s rave: Content marketers can take a lesson from the way Reebok’s newsroom is mastering the viral art of reactive brand storytelling. (Source: NewsWhip)

(43:10): Robert’s commentary: Will Google conquer marketers’ obsession with last-click attribution, or will its proposed solution just cause more confusion for our industry to contend with? (Source: AdvertisingAge)

(46:43): Joe’s rant No. 1: Trolls hijack a selfie-based sweepstakes campaign from a major U.K. snack company. The brand responded swiftly, but shouldn’t it have seen this coming in the first place? (Sources: CNN)

(50:40): Joe’s rant No. 2: Airbnb’s aims for its post-Pineapple print publication don’t seem to blend well with publishing partner Hearst’s idea of what it means to taste success. (Source: theMediaBriefing)

This Old Marketing example of the week

(53:30): Williams Sonoma: Robert digs into the publishing history of the culinary content leader, discovering the origins of the theater-like experience the brand currently provides through the content it shares on its Taste blog, as well as through in-store demonstrations, and cooking classes. As Robert learned through his research, the company’s content efforts – past and present – serve as a relevant This Old Marketing example of how to build a mouth-watering luxury brand through media.

williams-sonoma
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