Sunday, 31 July 2016

When Content Backfires: How to Handle Negative Feedback Online

When-Content-Backfires

As your followers and traffic grow, so does the potential for ruthless people to emerge.

Sometimes they have good reason.

Sometimes they’re just trolls who want to squash your content into jelly.

No matter how hard you try, it’s impossible to keep an audience happy. Your comments section and social media are the go-to destinations for disgruntled people.

Once those complaints live on the web, they’re not likely to disappear unless you take the shady route (hiding and deleting them is not recommended … I’ll get to that shortly).

It’s not the presence of the complaints, debates, or negative responses that matters; what matters is what you do once those comments roll in.

Develop process and policy

You need a professional approach to managing the community around your content. That means creating a policy and process for handling feedback — all types, not just the negative stuff. It should also go beyond your blog comments to include things such as Facebook engagement and other social platforms you use.


You need a professional approach to managing the community around your #content says @IAmAaronAgius
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Most feedback needs to be passed along to the proper people, taken into consideration, and responded to. When urgent matters pop up, you don’t want to scramble to figure out how to respond.

You want documentation that states who handles what type of feedback, and who is accountable for generating the response and continuing the engagement with the individual. You also want response times clearly defined. This makes the process run much more smoothly.

Set parameters for your commenters

An audience-facing policy also needs to be created that sets boundaries for your readers. This lets them know what is acceptable, what kinds of activity earn them a boot, and how you handle comments. It’s a good way to prevent problematic behavior from showing up.

Lee Odden, CEO of TopRank Marketing, offers these guidelines to manage expectations of how he handles the comment section of his blog. Readers are put on notice of what’s acceptable and what’s not.

Blog-Comment-Policy

Tim Ferriss, author of the 4-Hour Workweek takes a humorous approach in the comment policy for his site:

Comment Rules: Remember what Fonzie was like? Cool. That’s how we’re gonna be – cool. Critical is fine, but if you’re rude, we’ll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation!

Smart businesses that publish highly trafficked content take a similar approach with comment policies. Check out this policy from Mayo Clinic:

We encourage your comments on Mayo Clinic’s various blogs, and hope you will join the discussions. We can’t respond to every comment, particularly those that deal with individual medical cases and issues. We review comments before they’re posted, and those that are off-topic or clearly promoting a commercial product generally won’t make the cut. We also expect a basic level of civility; disagreements are fine, but mutual respect is a must, and profanity or abusive language are out-of-bounds.

Having a policy is a start, but it’s a simple and passive approach. It might help diminish unwanted behavior, but has a policy ever really stopped an angry or irate reader from leaving a comment?

When they hit submit, you want to be ready with a response that goes beyond simply deleting comments.

Classify negative feedback

Negative feedback can take a lot of forms. Not all negative feedback is the same, and not every negative commenter is out to destroy your reputation.

Simply Measured established a few distinct types of feedback, which I’ve tweaked to reflect what I’ve experienced:

  • Bluster: Blusters are chaotic responses generated from frustrated rambling. The individual is indignant, upset, and frustrated, but they’re not capable of getting a point across. That doesn’t mean they don’t have a point or that they’re a troll; they just can’t accurately convey their issue. At the least, you know they’re upset, so that’s a start. It’ll take some digging to identify their true issue.
  • Pressing: This is a critical feedback point that’s a heads-up of a serious problem. It could be an issue with your fact checking, broken links, formatting and readability, or even a busted opt-in. It’s something you want to act on immediately.
  • Disgruntled: Your nasty audience members are mad as hell over something trivial or something big. They typically tell you (sometimes at length) exactly what the problem is. Rarely can you reason with them.
  • Constructive: This negative feedback comes with good intentions and it’s probably what you’ll see most often from followers. A good example of this is someone letting you know that you missed key points in your content. They’ll usually list what you missed.

They might tell you that something was confusing, or that you contradicted yourself in specific spots. It’s a good opportunity to modify your content and learn from the experience.

Respond to negative feedback

Pore through reputation management tips and books, and you’ll read time and again about how you should publicly respond to every comment, even the negative ones. It’s supposed to paint you and your brand in a positive light because others see how you handle situations.


You should publicly respond to every comment, even the negative ones says @IAmAaronAgius #contentmarketing
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It’s true that you should respond to everything … within reason. Here’s how Nestle engaged commenters in a Facebook post:

Respond-To-Negative-Comments

Some situations are far beyond mediation, especially when you’re dealing with a disgruntled commenter. You should absolutely respond to pressing and constructive feedback, and work with bluster comments to try to sort out their concerns.

Aim to respond to 90% of the disgruntled comments. If applicable, apologize, or find or offer a solution even if it means just offering to consider their concern in the future.

If it’s an antagonistic comment that in no way contributes to the discussion, then opt out of the conversation.

Comments are an essential engagement element. Just don’t feed the trolls.

Remember, responding to everyone and every comment is not your priority. Your priority is to have patience.

Every comment, no matter how ill-informed or irrational, is an opportunity. The better your response, the more respect you’ll gain from the community overall.

Consider alternative approaches

Dealing with difficult comments can drain energy and be a huge time-suck, especially when you get caught up in a back and forth. Here are some additional strategies for dealing with negative feedback on your content:

1. Comment moderation

Comment-Moderation

Click to enlarge

Most content management systems and comment platforms give you the ability to turn on various degrees of comment moderation before a comment goes live.

You can require registration for comments, require individual comment approval, or grant automatic approval for future comments once the respondent’s first comment goes live.

The biggest benefit to moderating comments is that you can catch negative feedback before it goes public. You have the opportunity to respond to the individual privately, provided an email is included.

2. Delete comments

I don’t recommend deleting negative comments and feedback — at least feedback that’s constructive or contributes to the overall discussion.

Disgruntled comments and people trolling are another story, and deleting comments that would be out of bounds might be a good strategy to take. The same goes for comment spam.

3. Ignore ’em

In situations where you’re dealing with a highly aggressive, irrationally angry person it can sometimes be best to just ignore the comment. This is especially true if the individual isn’t looking for any kind of solution and is only interested in attacking you.

If they do have a complaint that you can address, discuss that specific issue and ignore the rest of the ranting and insults. Keep your responses short and don’t engage beyond providing a solution. That will just pull you away, waste time, and could potentially spiral into a worse issue.

4. Take it offline

When you get negative feedback from someone, even constructive criticism, you don’t really know what it could turn into.

Any conversation stemming from negative feedback has a potential to spiral out of control, especially if other commenters jump on board. You may want to consider just responding to people privately through email or through a direct message on social media.

Don’t take it personally

With the volume of content you create, sooner or later you’re likely to rub someone the wrong way or have people disagree with you. Don’t let it impact you personally, and don’t lose sleep over it.

Do your best to listen to feedback on your content, apologize when appropriate, provide a solution if you can, and always remember to thank people — especially when dealing with negative feedback.

How do you deal with negative feedback? Share your approach with me in the comments below. I promise not to delete them.

Want to see how CMI handles comments (and get some great tips and insight on content marketing)? Subscribe to the free daily or weekly newsletter.

Cover image by Viktor Hanacek, picjumbo, via pixabay.com

The post When Content Backfires: How to Handle Negative Feedback Online appeared first on Content Marketing Institute.



source http://contentmarketinginstitute.com/2016/07/content-backfires-negative-feedback/

This Week in Content Marketing: How Brands Could Inherit the Web

brands-inherit-web

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode of This Old Marketing, Robert and I discuss two major business acquisitions: Yahoo! by Verizon and Dollar Shave Club by Unilever — and ponder their implications to content marketers. Next, we’re excited about the innovative new content marketplace Medium has launched that could become a category killer. Finally, The New York Times’ T Brand Studio has morphed into a full agency, a move that may not bode well for traditional Madison Avenue advertising firms. Rants and raves include an award-winning documentary for an iconic guitar, why your team should create a “stop” list, and why media companies may implode as brands get better at content. This week’s This Old Marketing example: Houghton.

This week’s show

(Recorded live on July 25, 2016; Length: 1:03:36)

Download this week’s PNR This Old Marketing podcast.

If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes

Today’s episode sponsor

  • Ahrefs: Ahrefs is offering a 14-day free trial plus a special 30% discount of their marketing toolset for PNR podcast listeners only. The discount will only be active until September 1, 2016. Go here for more: http://cmi.media/pnr141a

ahrefs-logo

1. Content marketing in the news

  • Yahoo sells core business to Verizon for 4.8 billion (9:17): The internet is an unforgiving place for yesterday’s great idea, and Yahoo has now reached the end of the line as an independent company. The board of the Silicon Valley company has agreed to sell Yahoo’s core internet operations and land holdings to Verizon Communications for $4.8 billion. The lesson: Be exceptional at one thing and focus on that. Don’t dabble in lots of things, which was Yahoo’s downfall. The potential (but not likely) upside: Verizon could create an incredible content network from the media brands it has acquired via AOL and Yahoo.
  • Unilever buys Dollar Shave Club for $1 billion (19:30): Dollar Shave Club — which was built on the idea of, well, inexpensive razors — has sold itself to Unilever for an all-cash deal worth $1 billion. Unilever seeks to leverage the data the spunky retailer has acquired about its male audience, as well as its innovative direct-to-consumer business model, explained on the Stratechery blog. Robert and I love the way Dollar Shave Club embraced the role of disruptor, with its subscription-based business model and entertaining YouTube videos. We agree that any company can do this; all it takes is an innovator’s mindset.
  • Medium is launching a creative exchange for writers (26:05): One of Medium’s goals is to help writers and publishers get paid for their work on the popular blogging platform. Accordingly, it has launched The Creative Exchange, a program that seeks to connect creators with brands. Robert and I agree that this is essentially a content studio or agency that is recruiting creative talent from its writing population. This opens up some fascinating opportunities for creatively rewarding top talent, which should give it a significant advantage over existing freelance writer marketplaces.
  • T Brand Studio is now a full-fledged agency (31:44): When The New York Times’ T Brand Studio opened for business two-and-a-half years ago, it sold marketers, including those at Netflix and Cole Haan, on the idea that it could create splashy, multimedia articles that could be taken for Times journalism. It’s now expanding into an agency, with a full array of marketing products and services. The big advantage publisher-owned content studios offer versus traditional media agencies is distribution. Robert and I discuss what this development means to traditional agencies.

2. Sponsor (40:30)

  • Episerver: As a digital marketer, you face both external and internal challenges — from declining organic reach on social to software issues that sap your team’s productivity. At the same time, you’re tasked with managing content that increases lead count, boosts sales, or raises customer loyalty. Four Steps to Simplify Digital Experience, a new guide from Episerver, covers the four fundamental steps of the digital customer experience, and gives hands-on advice on how to work more effectively using Episerver’s CMS and Digital Marketing platform. Each step is accompanied by concrete examples that show you how Episerver helps you simplify the digital experience for your customers. You can download it here: http://cmi.media/pnr141b.

Episerver

3. Rants and raves (42:16)

  • Robert’s rave: Robert is a musician. That’s why this article about guitar manufacturer C.F. Martin’s award-winning documentary has him on his feet and cheering. Martin released this 40-minute film in May, titled Ballad of the Dreadnought, in recognition of the 100th anniversary of its influential “dreadnought” guitar shape. Since then, it has been shown at six film festivals and has accumulated over 30,000 online views. It’s a wonderful documentary — but for some reason it hasn’t been promoted online very well, which Robert finds rather frustrating.

ballad-of-the-dreadnought

Image source

  • Joe’s rant and rave: I love Robert’s column in this week’s CMI content strategy newsletter, which explains why every content and marketing team needs a “stopping” list. This is often harder than it sounds.

    I also have a minor rant: This New York Times article explains how brands are increasingly using native advertising and sponsored content as “gateway drugs” to get into content advertising. But as they get better at the latter, they don’t really need media companies to distribute their messages. I predict this may cause media companies to implode and that brands will eventually inherit the web.

4. This Old Marketing example of the week (51:56)

  • Houghton: Houghton International was a chemical, oil, and lubricant company that was founded in 1865. Its first commercial product, launched in 1867, was a rust preventative. Starting in 1908, the company produced a customer-focused magazine called the Houghton Line. Its initial audience was Houghton agents, but readership grew so fast that it was expanded for distribution to customers and prospects. When it was retired in 2008, on its 100th anniversary, Houghton said it had become the longest-running industrial publication in history. In 2015, the Houghton Line was resurrected for a one-time issue to celebrate the company’s 150th anniversary. It contains a collection of material from past issues, including wise and witty quotations, social and political commentary, letters to the editor, a Prohibition-era short story, and much more. The Houghton Line is an outstanding example of This Old Marketing.

pnr-houghton-

For a full list of PNR archives, go to the main This Old Marketing page.

Cover image by Joseph Kalinowski/Content Marketing Institute

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The post This Week in Content Marketing: How Brands Could Inherit the Web appeared first on Content Marketing Institute.



source http://contentmarketinginstitute.com/2016/07/brands-inherit-web/

Saturday, 30 July 2016

10 Tips for Planning a Successful Company Conference

Planning a company conference can boost your career and visibility. It can strengthen company sales and morale, depending on its purpose.


source http://feedproxy.google.com/~r/entrepreneur/latest/~3/IZQDJtxkRLs/279846

9 Yoga Poses You Can Do At Your Desk Without Looking Really Weird (Infographic)

When Balasana (child's pose) garners stares from co-workers, try these office poses instead.


source http://feedproxy.google.com/~r/entrepreneur/latest/~3/T0ozUmi58vo/279988

The 4 Best Books For Entrepreneurs in 2016 (So Far!)

From the long view of a forefather of the Internet to a reinvention of the fable by a 17-year-old, there's a lot to learn from these authors.


source http://feedproxy.google.com/~r/entrepreneur/latest/~3/KRRZ5uhW0QY/279655

How to Tell If Your Content Marketing Is Working: Tips From 22 Experts

content-marketing-working-experts

When asked how do you prove content marketing is working, the responding Content Marketing World presenters almost unanimously agreed that the first step is to detail the “why” behind your program.

“Without goals, you will have no way to know whether what you’re doing works or not,” says Stoney deGeyter, CEO of Pole Position Marketing. “Each goal will have different measurements, and you won’t necessarily hit them right away, but you should start seeing the needle move in that direction.”

Andrea Fryrear, chief content officer at Fox Content, agrees: “Above all, don’t start releasing content until you know what you want to measure, how to get that data, and what you plan to do with it once you’ve got it.”

Jay Baer, author of Hug Your Haters, puts it bluntly. “You are asking the wrong question,” he says. “The goal of content marketing is not to be good at content. The goal of content marketing is to be good at business because of content. For your content to “work,” it must demonstrably support the goals of the company.”


The goal of #contentmarketing is to be good at business because of content says @jaybaer #cmworld
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Keeping in mind that content marketing must start with goals, we offer insight and tips on how to know your content marketing is working from more of the presenters appearing at Content Marketing World this September.

Interestingly, we found some experts who champion “measuring everything,” while others say be concerned about whether your content truly helps people. Now, you can mix and match their advice to tailor the best way to measure whether your content marketing is working for you and your organization.

Pause, put audience first

Instead of jumping straight to what metrics you want to bump, think bigger. In order for any content to work, you must start with an audience-centric vision. Give your content a clearly defined mission. Now, who will be affected? Will your content change minds? How so? After you fleshed out a “job description” for your content, you’re ready to determine what metrics you’ll use to determine success.

Deana Goldasich, CEO, Well Planned Web, LLC


In order for any #content to work, you must start with an audience-centric vision says @goldasich #cmworld
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Frame answer through your audience

“Is it working?” implies you know the answer to another question: “What is it for?”

If the answer is “to drive leads, sales, subscribers, etc.,” you’re still one step removed from the right answer. The right answer is, “My content is for (insert your audience’s goals).”

For example, at NextView, we invest in early-stage tech startups. Our content is not “for growing email subscribers and winning more startup investment deals.” Those are byproducts of us doing something else well – “helping entrepreneurs gain initial startup traction.” That’s what our content is really for. The more we frame our content like that, the more time we’re forced to get feedback from customers and tweak our work, not like a marketing campaign but like a PRODUCT.

To use two holy examples: Pixar doesn’t say, “This movie is for selling merchandise.” J.K. Rowling didn’t say, “This book is for inking movie deals!” But precisely because they made something for the audience from the start, they get reach and results marketers only dream of seeing.

Jay Acunzo, vice president of platform, NextView Ventures

Take negative view

The questions that I ask: “How can you prove (content marketing) is not working and what would be best alternatives to it?”

It is easy then to see that all other marketing and communication activities are not even close to such deep insights and measurements offered by content marketing and most of them require much bigger budgets.

To make it short, “working” means that content marketing is triggering some sort of change in behavior and that is the ultimate goal.

Primož Inkret, co-founder and partner, PM, Poslovni Mediji


#Contentmarketing is working when it is triggers a change in behavior says @pinkret #cmworld
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Don’t do it piecemeal

The biggest disservice a CMO can do to its team is to set the expectation that each piece of content ought to contribute directly towards the ultimate marketing goal (e.g., drive sales leads, conversions).

Tracking success at the individual blog post level is a sure way to fail, but tracking KPIs at the program level for each stage of the marketing funnel is essential.

Also, pay close attention to relative metrics (are we doing better today than yesterday) and less so to absolute metrics as the latter will always be less reliable and more prone to being challenged.

Pierre-Loic Assayag, CEO and co-founder, Traackr

Understand role of tactics

Remind me, how many millions did you spend on billboards or TV commercials in the last decade again? How do we know they worked? Seriously, it all depends on what our goals are. Are we trying to raise our brand awareness? There are ways to measure that. Are we trying to increase a certain type of conversion? The trick is to determine what that goal is, then find the correct strategy, and measure it. Not all tactics work for all types of goals. And some tactics take longer than others.

Christoph Trappe, senior director of content marketing + content creation, MedTouch


The trick is to determine what your goal is, then find the correct strategy, and measure it says @CTrappe
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Play ball to win

Picture a baseball coach in a meeting with the team’s owners. The coach can talk about how his players have the best batting average in the world all he wants. But if the team never wins a game, it’s time for a new coach. The relationship between marketers and the C-suite is no different.

Marketers have to stop reporting on activities and start reporting on business outcomes. The key is to link top-of-funnel engagement to bottom-of-funnel conversions. Solid multi-channel attribution is necessary to measure the impact of your content on a channel, campaign, and individual post level, especially in the B2B space.

Allen Gannett, CEO, TrackMaven

Plan to measure

Avoid the stress that comes with leaving measurement for last. Include a measurement plan in your content marketing strategy and create a clear vision for how you will prove the value of your content before you publish your first piece.

Each measurement plan should include methods for calculating progress made toward identified business and marketing objectives. Additionally, each piece of content should be measureable against its purpose as part of the overall strategy.

Lindsay Tjepkema, director, content strategy, Relevance

Get the buzz

I use BuzzSumo to show content analytics. You can see which pieces of content are getting the most shares by keyword or by domain name.

Also, you can tell that your content is working, if you are ranking well in search engines, getting social media love, and getting customers in your sales funnel from your efforts.

Travis Wright, chief marketing technologist, CCPDigital.com

Track, track, and track

All of your content should be measured and tracked. Downloadable assets should be created dynamically on the fly with all embedded links carrying the information about the original download. Not only can you track the downstream outcomes of people who interacted with the content (allowing you to make the ROI case), but it also makes it possible to answer interesting questions about latency and the nature of the sales cycle (e.g., how long after interacting with a particular content piece does the person respond to the call to action).

Tim Ash, CEO, SiteTuners

HANDPICKED RELATED CONTENT:The Secret to Content Marketing ROI

Know your most important analytics

I look at a couple of key metrics:

  • Total page views on content pages – which tells me that our headlines and social promotion is sufficiently click-worthy to drive people to the page
  • Engagement time – which tells me that people are staying once they click through
  • Conversions to things like job searches or account creation – which tells me that my team has successfully delivered ROI

On conversions, I specifically focus on entrances to the site via content pages – did people whom we have brought to the site through content take any of the desired actions?

I’d also say this about analytics: They’re not the be all and end all. You need to rely on your gut, too. For example, I know that not every piece of content we do will deliver both high page views and high conversions. Yes, the stuff that does both is content marketing gold, but you can’t do this every day.

Margaret Magnarelli, managing editor and senior director of marketing, Monster


Analytics: They’re not the be all & end all. You need to rely on your gut, too says @mmagnarelli #cmworld
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Do more with vanity

We look at typical vanity metrics (e.g., views, downloads, forms filled) and tie them to revenue. We measure marketing effectiveness in terms of marketing-influenced revenue and deals in the pipeline. Content marketing is one part of the story of the sale and we have worked to tie that to our lead management process.

Kathy Sterio, chief marketing officer, Current, powered by GE

Pick the best metrics

Make sure that you are capturing all stages of the conversion funnel – website visitor metrics, social media shares, newsletter sign-ups, offer downloads, and sales.

Use these metrics to figure out what’s working and then amplify those efforts. Remember, your content can garner engagements long after it’s published. Be sure to continuously track engagements to understand what content is outperforming the rest.

Juntae DeLane, digital brand manager, USC; founder, Digital Branding Institute


#Content can garner engagement long after it’s published so you need to continuously track it says @dbiweb
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HANDPICKED RELATED CONTENT:
How to Measure Engagement the Right Way

Quantify results

The problem with content marketing is that most companies don’t track the results for every piece of content they create. If you can’t track the results then you don’t know the effectiveness of the content. If you create a blog piece of content you should be able to track how many people opt in for email follow-up and how many eventually become a customer. Then, you can work out the value of any particular blog post.

Ian Cleary, founder, RazorSocial

Envision long-term success

Storytelling has a billboard effect. People know about you and recognize your brand in a drive-by way. It’s sharing stories that engage, entertain, and inform – which is what keeps the audience returning and keeps your brand top of mind.

Successful storytelling doesn’t happen overnight. Staying relevant and authentic allows you multiple touchpoints for two-way communication with your audience. You can prove that it’s working over time by monitoring how people found out about your brand, how they enter your website and share information from it, and how interactions on digital/social translate into phone calls and in-person visits.

Mariah Obiedzinski, manager, content marketing strategy, MedTouch

Look internally

Because we provide help content for software products, we get a lot of useful information internally from departments working closely with our users – support, professional services, consulting.

We also use metrics to make sure users are finding our content, but I don’t think metrics – no matter how smart – are good at tracking the success of our content. Some form of interaction with the users is needed to track engagement/success.

Denise Kadilak, information architect/team manager, K-12 user education, Blackbaud, Inc.

Check on revenue and gut

Your sales or donations will go up. It’s that simple. But I also think there’s an internal feeling in a company when content marketing is working. Teams feel more aligned. They understand the brand’s value proposition. Everyone can make the elevator pitch. People understand their roles and how to get it done. So there’s an external measurement, but there’s also an internal cultural externality that should be super positive.

Ahava Leibtag, principal, Aha Media Group

Set benchmarks

What is your goal? Determine your metric from that. Measure it. Use benchmarks:

  • If your goal is engagement, try to increase engagement rate. Facebook post engagement rate should be over 1%. We have multiple clients reaching 5 to 10%. The highest we’ve seen is 21%.
  • If you’re advertising for engagement, try to lower your cost per engagement by creating more engaging content and testing multiple targets. You should be able to get cost per post engagement below 20 cents. We often see it go below 5 cents.
  • If your goal is lead generation, your lead-gen conversion rate should be at least 5%. For B2B we’ve seen it go up to 20% and for B2C up to 75%. Improve the value and appeal of your lead magnet. Try multiple types of lead magnets. Make them more fun or more useful. Split test multiple versions and multiple landing pages.
  • If you’re advertising for lead gen, surprisingly, Facebook often beats Google and LinkedIn on both price and volume. You can target by job title, employer, seniority, company size, jargon interests, and more. And you can get lead-gen cost per lead down to $5 to $10 in many cases. I’ve seen some Facebook ad B2B lead-gen cost per lead as low as $1.50. Keep testing.

Brian Carter, founder, The Brian Carter Group

Consider this top 10 list

You know your content is working when …

  1. Your sales team mentions your content when answering questions for prospects, “Actually, we just wrote an article on that topic.”
  1. Your customer service team suggests topics, “Have we written anything about setting up these tools?”
  1. Prospects interrupt you during sales presentations, “Yes, I already read about that. I’m ready to talk to you about my specific needs.”
  1. Your boss asks you if you need more budget, “What would it take to do a webinar like that every month?”
  1. Your competitors’ websites and blogs start looking too familiar, “Have I seen this topic somewhere before?”
  1. Your recruiting pipeline is stuffed, “When I thought of where I’d like to work, you guys came to mind first.”
  1. People you meet act like they’re old friends, “So great to meet you. I feel like I’ve known you for years.”
  1. You lose track of press and media inquiries, “Tell them I can do the interview next week.”
  1. Your rank, subscribers, followers, and traffic grow, even when you’re out of town, “Wow, I should take vacations more often!”
  1. Your sales team gets annoyed when leads come in, “I took the last one. It’s your turn.”

Andy Crestodina, co-founder, strategic director, Orbit Media


You know your #content is working when your sales team gets annoyed when leads come in says @crestodina
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Conclusion

While all these experts shared great insight into how to know if your content marketing is working, I loved this simple tip from Conversion Scientist’s Brian Massey: “Visit your CMO or accountant. Take a picture of her face. If she is smiling, your content is working.”

Now, go grab your camera, and if you don’t capture that smile, pick the most helpful advice from these experts to turn that frown upside down.


Visit your CMO or accountant. Take a pic of her face. If she is smiling, your content is working says @bmassey
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Meet these experts in person and learn even more to help your content marketing programs. Register today to attend Content Marketing World Sept. 6-9. Use code BLOG100 to save $100.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post How to Tell If Your Content Marketing Is Working: Tips From 22 Experts appeared first on Content Marketing Institute.



source http://contentmarketinginstitute.com/2016/07/content-marketing-working/

Friday, 29 July 2016

Traction Is What Investors Are Looking for When You Present Your Plan

Investors will not be interested in your product until you can show them that a big market is getting interested.


source http://feedproxy.google.com/~r/entrepreneur/latest/~3/C93E5QNVNPg/279391

3 Commonly Overlooked Ways Business Owners Can Raise Funds

You could get just the injection of cash you need through grant support, business development companies or online lenders.


source http://feedproxy.google.com/~r/entrepreneur/latest/~3/2_YJvavY3eE/278983

3 Takeaways From the Google Performance Summit

More than half of all Google searches are happening on mobile. Is your business ready for 'micro moments'?


source http://feedproxy.google.com/~r/entrepreneur/latest/~3/DvEaUqllIq8/278144

Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.


source http://feedproxy.google.com/~r/entrepreneur/latest/~3/HD4CJJnuSPY/276401

Are You a Goal-Setter or a Visionary?

Entrepreneur Network partner Patrick Bet-David talks about the differences between these types of entrepreneurs and the implications of being one or the other.


source http://feedproxy.google.com/~r/entrepreneur/latest/~3/Dm73QM2Z6L4/279806